Riviera Travel

Helping take the UK’s leading river cruise and escorted tours expert to new heights

Overview

For over 30 years, Riviera Travel has been curating unique holidays across the globe and delivering industry leading customer satisfaction scores. Our task is to accelerate the growth of this much loved brand with its loyal customer base. Prompted brand awareness doubled year on year and web traffic has grown by 18%.

Building the 50+ community on social

By developing a strategic content calendar populated with fun and interesting content relevant to Riviera Travel’s 50+ audience, in just 6 months we have grown Riviera’s Facebook channel by 23%, Twitter by 26% and organic Facebook reach has increased by 63%. Themed competitions and prizes, such as an Orangutan Sponsorship from the WWF to coincide with the launch of the company’s new Borneo escorted tour, have created excitement and buzz on the page.

Using film to build brand profile

All forms of digital TV are used to tell the fuller Riviera story across the Escorted Tours and River Cruise areas of the business. 2016 was another record year for the travel operator.