Money&Co. is one of the businesses run by financial “Superwoman” Nicola Horlick. It’s a B2B crowdfunding investment vehicle - helping businesses get access to the investment money they need, while investors get a substantially better likely return than savings accounts and ISAs. On a limited budget we’re helping to grow the business - building fame and optimising marketing performance. Our treasure hunt social competition achieved a reach of over 1.4 million, and so far PPC is proving the top channel for generating investment.
With no benchmarks from previous activity, we piloted a series of media investments to understand which channels were most effective.
With Money&Co. entering a new phase of growth, they needed a web presence to match their ambition. Our team designed a highly focused lead generation website to attract more lenders and more borrowers, with conversions increasing over 50% since launch.
In an industry brimming with fierce competition, resulting in a high cost-per-click, we developed a well-balanced multi-channel strategy for organic search, paid search and paid social. We continue to work with Money&Co. to lower cost-per-acquisition and increase visibility in the financial services sector.
Over the past year we’ve successfully launched our innovative new crowdfunding platform Money&Co. MBA have worked closely with us to help to define our integrated marketing strategy. MBA are a trusted partner and we are delighted to be working with them on this exciting journey.
Nicola Horlick CEO, Money&Co.