Establish this global brand in the UK & drive room bookings by creating a differentiated brand positioning that highlights the fact that Mercure offer the best of both worlds; the trust and re-assurance of a big chain but with the charm and individuality of a boutique.
Hotels as individual as you are. Check out the microsite here...
Brand awareness, web traffic and bookings all up since launch.
Now a thriving chain with over 100 hotels in the UK.