The Task

Establish this global brand in the UK & drive room bookings by creating a differentiated brand positioning that highlights the fact that Mercure offer the best of both worlds; the trust and re-assurance of a big chain but with the charm and individuality of a boutique.

Action Idea

Hotels as individual as you are.                                                                                   Check out the microsite here...

Results

Brand awareness, web traffic and bookings all up since launch.

Now a thriving chain with over 100 hotels in the UK.