The Task
Drive after-sales at Mercedes-Benz Official Workshops against stiff competition from independent garages by developing a series of campaigns that emphasise Mercedes-Benz's outstanding service and quality.

Action Idea
No one is more passionate about parts and servicing.

Results
Positive customer feedback has earned Mercedes-Benz a top 3 place in the 2009 JD Power Vehicle Ownership Satisfaction Survey. Up from 15th in 2006.