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The Task

In a world where people are constantly trading off between quality and cost, Mercedes-Benz need to provide good reasons for why they are better value than the hordes of independent garages.

Action Idea

No one is more passionate about parts and servicing.

Results

Shot from 15th to 5th in the JD Power Vehicle Ownership Satisfaction Survey, and awarded an National Institute of Customer Service Award.

What our Clients say

"Business communications form a significant part of our customer base – developing campaigns that can run seamlessly alongside our consumer business has never been easy but is a challenge MBA have always stepped up to with enthusiasm and a relish for fresh thinking."

Brian Cunningham, Communications Director, Mercedes-Benz UK

Clients