Guide Dogs  hero picture
social MOBILE Experiential RADIO

The Task

Grow awareness of Guide Dogs, showing what mobility really means to visually impaired people – ‘active participation’ in society. And also explaining that Guide Dogs is about more than guide dogs.

Action Idea

Guides for life. 


Targets smashed - unprompted awareness tripled, propensity to donate up 10% and jumped 7 places to number 10 in the charity brand index.