Our job is to create leads in an effective and predictable manner - for the Everest sales force to follow up and convert. The centre of this activity is the website - a highly optimised lead - generation system filled with juicy content and organised with slick UX. We nurture the brand too, driving traffic to the website predominantly via TV. Our second IPA Effectiveness Award for Everest shows that we're doing quite a good job, demonstrably increasing ROMI to £2.74.
The vast majority of interest in Everest comes via their website, and the UX is designed to offer answers to visitor queries, always giving them somewhere to go. Our most recent development was to make the site responsive, catering to the increasing traffic from mobile devices. Conversion is since up by over 25%.
The website is built on the excellent EPiServer CMS.
We won an IMA Best in Class Award for the relaunched Everest website, which underlined the positive impact the website had on sales.
The majority of the traffic is driven by TV. 'Story' ads show why Everest's products are worth it, and drive emotional connection. The 'workhorse' ads give people a reason to book an appointment right now.
But many people don't realise what makes a good window a good window or a good door a good door. Our content series shows them the benefits of the Everest products.
We’re using PR to get into places where we can nudge people into market and particularly to choose Everest – complementary to other channels we talk about what makes the Everest products superior. We secure targeted coverage across many aspects of the business, including corporate profile raising and consumer lifestyle PR.
At Everest, we're rewriting the rule book for our sector and the pace of change is phenomenal. MBA "get it". They're a talented bunch, challenging yet supportive, highly creative yet entirely commercial and in my experience that's a rare combination.
Ben Hitchcock Marketing Director, Everest