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online film RICH MEDIA

The Task

Nurture the growth of the executive jet division of Embraer, one of the top 3 global aircraft manufacturers and Brazil's 3rd largest exporter, by creating a global luxury brand to take on the big, established players such as Gulfstream and Cessna.

Action Idea

For the journey.


Embraer has the fastest growing market share in the sector and the Phenom 100 is the market's best selling executive jet.

What our Clients say

"Among the best contributions I believe I have made for Embraer, is the selection process of MBA as a partner for our Executive Jets division. MBA never let us down and I hope sincerely that this relationship will last for the long term."

Daniela Marques, Head of Communications and Agency Liason, Embraer Executive Jets