Can marketing save the planet? This was the question posed in the Marketing Society Film Challenge.
At MBA we reckon if we all work together and use our heads, marketing can definitely do its bit (with a little help from Bob Marley of course). Why not take a look at the film we produced, which will be shown at this year’s Edinburgh Festival.
MBA Planning Director, James Devon, was recently asked to take part in the Campaign organised roundtable lunch debate 'What Next in Digital?'
Click here to watch his introduction to MBA's digital essay.
Everest up for another award
Everest have been shortlisted for best use of DRTV at this year’s Thinkbox planning awards. Already the recipient of a prestigious IDM business effectiveness award the Everest ads fronted by Craig Doyle have generated unprecedented results over the last year. Fingers crossed!
MBA launch massive National Trust digital drive
Our 'Time well spent' campaign goes from strength to strength with the launch of a series of exciting interactive rich media banners.
The banners not only demonstrate emotions evoked during a visit to the National Trust, but by inputting their postcode, the viewer is transported to nationaltrust.org.uk and shown all the stunning National Trust places they can visit close by.
Aiming to deliver a staggering 41 million impressions over a 4 month period, the banners include a dynamic page takeover on the CITV website.
Marketing Society
