Good news is always great, but great news is absolutely brilliant. So when we won an
IPA Effectiveness Award in recognition of our fantastic work with Everest, we were as pleased
as punch.
But gaining success was no easy feat as IPA Effectiveness Awards are only given to agencies whose work still delivers sales in tough times. That's why it's seen as one of the most prestigious awards around. Especially by clients.
Marketing Society
Following on from Everest’s success in the 2009 IDM Business Performance awards,
MBA’s ongoing TV campaign featuring Craig Doyle, has been entered into the
IPA Effectiveness awards.
Recognised by agencies and clients as adland’s most rigorous awards scheme, entrants have to prove to a jury of experienced clients that their communications have worked in hard business terms.
With core sales growth of 5.39% for Everest in a market that has declined 24.27%, econometrics show the TV campaign contributed c £45.6m in sales and a payback
close to 4:1.
James Devon, our EXTREMELY clever, insightful planning director, has recently been picked to be one of the Marketing Society’s magpies. Check out his three shiny nuggets of
inspiration here.
Accor Hotels has recently been shortlisted for the Hotel Chain of the Year category in the TTG Travel Awards 2010. The final results will be revealed on September 23rd, fingers crossed Accor will be the lucky winner!
Can marketing save the planet? This was the question posed in the Marketing Society Film Challenge.
At MBA we reckon if we all work together and use our heads, marketing can definitely do its bit (with a little help from Bob Marley of course). Why not take a look at the film we produced, which will be shown at this year’s Edinburgh Festival.