Good news is always great, but great news is absolutely brilliant. So when we won an IPA Effectiveness Award in recognition of our fantastic work with Everest, we were as pleased as punch.
But gaining success was no easy feat as IPA Effectiveness Awards are only given to agencies whose work still delivers sales in tough times. That's why it's seen as one of the most prestigious awards around. Especially by clients.
Question Time is back!
27th August 2010
Marketing Society
Marketing Society
TV advertising is dead. Long live TV advertising
12th August 2010
Everest
Following on from Everest’s success in the 2009 IDM Business Performance awards,
MBA’s ongoing TV campaign featuring Craig Doyle, has been entered into the IPA Effectiveness awards.
Recognised by agencies and clients as adland’s most rigorous awards scheme, entrants have to prove to a jury of experienced clients that their communications have worked in hard business terms.
The results speak for themselves
With core sales growth of 5.39% for Everest in a market that has declined 24.27%, econometrics show the TV campaign contributed c £45.6m in sales and a payback
close to 4:1.
Marketing Society make JD a magpie
27th July 2010
Marketing Society
James Devon, our EXTREMELY clever, insightful planning director, has recently been picked to be one of the Marketing Society’s magpies. Check out his three shiny nuggets of
inspiration here.
Hotel Chain of the Year
26th July 2010
TTG Travel Awards 2010
Accor Hotels has recently been shortlisted for the Hotel Chain of the Year category in the TTG Travel Awards 2010. The final results will be revealed on September 23rd, fingers crossed Accor will be the lucky winner!
MBA is saving the planet
21st July 2010
MBA
Can marketing save the planet? This was the question posed in the Marketing Society Film Challenge.
At MBA we reckon if we all work together and use our heads, marketing can definitely do its bit (with a little help from Bob Marley of course). Why not take a look at the film we produced, which will be shown at this year’s Edinburgh Festival.