Facebook game as recruitment?

Marriott hotels are recruiting via Facebook. Play their hotel management game on Facebook and you could be recruited to work for them.

Via Springwise.

SAS Up for Grabs Facebook campaign

Oreo going for World record on Facebook

Oreo cookies are today trying to become the first brand to enter the Guiness World Records using Facebook!

They are attempting to get in to the record books, by becoming the most “Liked” brand on Facebook in a 24 hour period. The record attempt begins at 2pm today (15th February). Oreo fans will have to create a minimum of 45,000 “likes” to earn the title and become the world’s most-liked cookie.

If they get enough “Likes”, Oreo will become the first brand to hold a Facebook Guinness World Records title.

Check out the Facebook page here

Facebook vs Twitter

via wallblog.co.uk

Face it Facebook, we’re outgrowing you

As we absorb the fact that Facebook is now valued at $50b and that Mark Zuckerburg has a paper worth of $12b, it’s interesting to see two different takes on that social network’s importance or lack of it.

Avon and Somerset Police has announced its appeal for help in the hunt for Joanna Yeates’ killer is being promoted on Facebook. Detectives have found it’s for more cost effective and has a far better reach than printing and distributing leaflets and posters.

The murder hunt Facebook page has been shared 24,000 times, as well as more than 63,000 views of the news updates on the Avon and Somerset police’s website, a further 18,000 on the dedicated “Jo page” and more than 70,000 views of CCTV clips showing the woman on the night she disappeared on the force’s YouTube channel.

Police say this social media push has already generated 260 inbound messages to the incident room.

But for others, Facebook is becoming just too unweidly and Twitter is providing contact that’s more exciting and fulfilling, especially for journalists.

Newsnight’s Economic Editor Paul Mason restricts the number of people he follows to just 100 people – regularly editing the list to ensure he gets the best ”news” feeds.

Mason blogs:

“If I do a quick New Year’s “audit” of my networks they are as follows: Facebook: 964 people, about 1/3 of whom I actually know; Twitter: 7,784 followers and I follow 100 people. I would say this is the “network” I most value because it is mainly other journos, politicos and the occasional complete stranger whose tweets tend to reflect the zeitgeist.”

Expect more of this migration as we get older. The buzz from starting or contributing to a twitter trend, following a celebrity and seeing a story develop before your very eyes, is a heck of a draw.

When you’re younger, you’re keeping in touch online via Facebook so you can meet up in the real world.

With Twitter, it’s the reverse. You want to find out what’s happening in the real world, online. That’s because when you’re older, you haven’t time to meet people face-toface. So keeping in touch with the news and feeling part of a collective scene matters so much more. It makes you feel that you’re in the loop and connected.

If you’re comment’s interesting, the whole world can see and rewteet it. Have something to pass on of great social value, and reflect in the reflected kudos when others agree. That desire for validation and respect drives Twitter.

And whilst you can automaticallycross post from Twitter straight to Facebook, I seldom go back to my page now.

Twitter makes it so much easier. If you want to follow me, (go on!) I don’t have to accept you. If I don’t like you, I’ll block you. Opt out, not in.

Admittedly the numbers can’t compare at the moment – in the UK 3m people are on Twitter but more than 30m on Facebook. Twitter has a marginally older average user – 39 to Facebook’s 38.

But watch that age gap increase and Twitter followers go throught the roof as we grow older, become more time poor and develop into news junkies, as we realise that for those of over 30, life is short and tweet.

Here’s Twitter founder Evan Williams explaining why it became successful.