Say goodbye to electric lighting – Hello plant lighting!

bioluminence, plantOne of the modern day conveniences we’ve come to take for granted is electric lighting. But whenever I’m thinking how I will survive the apocalypse, I’m always saddened by how dark the world will become when electricity stops flowing through the grid. Not any more. Say hello to bio-engineered glowing plants!

A team of geneticists and futurists have started a project on Kickstarter with the aim of developing a bio-luminescent plant. Apocalypse lighting problem solved.

And you can get your foot in the door (if it works, and if you live in the US) for a contribution of $40 or more.

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Hey you, you’re on trial.

This is one of the best advertising uses of Facebook I have ever seen.

Your Amnesty International Facebook Timeline

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This idea is literally super.

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GRATE IDEA.

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Live Social.

An interesting video put together displaying the live twitter response to a TV advert.

Real time Twitter reaction to an IRN-BRU TV spot from Blonde Digital on Vimeo.

There’s no sound, but if you want to see the ad they’re tweeting about…

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