NEXT/NOW describes itself as a “creative + technology agency dedicated to implementing digital brand experiences in physical spaces and places. Our tools are next-generation digital surfaces, kinect-based motion-sensing, multi-user multi-touch, iDevices, and pixel-perfect projection mapping.” Which is another way of saying that the agency, led by Alan Hughes of culture22 and Agency Harmonic fame, has figured out a way to get well paid for creating wildly creative work and having a ball in the process.

PROJECTIONISM™ from Next/Now™ on Vimeo.