A watched pot never boils, no seriously…

OK it’s totally pointless, but quite amusing. These guys have built facial recognition into a kettle so a watched pot genuinely never boils.

Introducing the Brand Action Group

Campaign

Do Nothing for 2 Minutes

Alex Tew, the guy who set up milliondollarhomepage.com has now set up this site, donothingfor2minutes.com, where you literally do nothing for 2 minutes. If you move your mouse or press a key on your keyboard you fail. It’s pretty random, but this very simple site went from zero to 1 million unique visitors in 6 days!

IPA effectiveness awards video

The annual IPA effectiveness awards nominations are open. Check out their sketch on agency pitching and ad promoting the awards:

Oh, and James would want me to mention that MBA won a bronze in last year’s IPA Effectiveness Awards for our work on Everest.

I find these rather pleasing