Especially David Cameron
Why 3pm Wednesday is important to emarketeers
October 29th, 2010. Posted by David Prescott
Fascinating study by social media management company Vitrue.
They analyzed 3 years worth of Facebook post data from more than 1,500 brand streams — that’s more than 1.64 million posts and 7.56 million comments in total.
The results revealed:
- The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
- The biggest spike occurs at 3:00 p.m. ET on weekdays.
- Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
- Fans are less active on Sunday compared to all other days of the week
- Posts in the morning tend to perform better than the afternoon
- Posts at the top of the hour have better interaction (between :00 and :15)
Hattip to the always brilliant Mashable
Knowing me, Knowing Fosters
October 29th, 2010. Posted by David Prescott
Interesting concept and tie in.
Steve Coogan brings back Alan Partridge in a series of 10 12 minute episodes.
Not on TV though. They’ll only be available on Foster’s website.
It’s all part of Fosters moving into comedy. One of their initiatives is to persuade writers and comedians to revive classic British comedies on the internet.
Be interesting to see what metrics they get (Partridge was seen by six million in its prime) but if the trailer’s anything to go by, it should be fun to catch-up with Mid Morning Matters.
But are Fosters OK with sponsoring a comedy character who has a drinking problem? (Check out the booze in the trailer below)
Vote for Dr Evil and his “laser beam”
October 28th, 2010. Posted by David Prescott
The one thing American’s do far better than us – or should that be far worse – are political attack ads.
This one’s from the supporters of John Manchin, the Democrat Governor of West Virginia against his Flordia-based Republican opponent made me smile.
But I’ve got a feeling they didn’t get clearance from Dr Evil.
If not, Governor Manchin could be facing a lswsuit for one hundred billliiionnn dolllarrs!
Every image has a sound
October 28th, 2010. Posted by Sarah Pilkington
This won a silver at Cannes last year. It’s a great campaign for a sound production company called Saxsofunny
