Blog of Interestingness

Dear cheese lovers.

If you’re UK based and a cheese lover, we’d really appreciate you taking the time to complete a teeny weeny questionnaire about your cheese eating.

Click here or on the lump of cheese below to get going.

It’s been a little while since my previous entry. And I think I’ve got a reasonable excuse.
Here he is:

I’ve also been writing an IPA Effectiveness Award for Everest. They’ve enjoyed some spectacular business success since their return to TV with ads created by MBA. How does 6% growth in a market that declined 25% sound? We think so too.

Catching up with the RSS and Twitter there’s a few notable nuggets worth sharing.

1. $73k bar bill (via DigitalBuzzBlog)
A really neat campaign that added the expenses of a car crash to people’s bar tabs… watch the video for reaction & realisation. Cheap and powerful idea.

2. 6 Foundations of Great Digital Creative (via Digital Buzz Blog)

3. The Universal Packaging System (via PSFK)

4. Ideas that do(via Faris)

This video is all about how brands need to change to doing things rather than simply projecting a certain image. Thought-provoking stuff.

Comté cheese

Comté cheese appoints MBA for integrated launch

Comté cheese is famous throughout France and its origins go back to the time of Charlemagne. Now Comté wants to be big in Britain. Which is why MBA has just been appointed to make the French cheese feature on every British cheese lovers’ plate.

Handmade by artisans

Comté, named after the Franche-Comté region where it is produced, is a truly unique cheese. Hand-made by artisans in 170 small village dairies, it is a delicious cheese filled with unique, rich flavours.

Look out for Comté near you

MBA’s new work across advertising, direct mail, digital, POS, plus PR and events will be launching soon. So look out for Comté rolling into a cheese shop near you.