in·ter·est·ing-ness [in-ter-uh-sting-ness, -truh-sting-ness, -tuh-res-ting-ness]
1. stuff we're finding interesting
…when it’s the latest release from Mos Def.
This blog post from Eskimon has more info.
“In a world where illegal downloads are commonplace, what alternative channels can commercial artists harness?
The music t-shirt has long been a valuable source of social expression; they’re what Hugh MacLeod might term ‘social objects‘.
So making the t-shirt the core product, and providing access to the music via a link on the hang tag, is a masterstroke of contemporary marketing.”
Found via PSFK
The Herdmeister (Mark Earls) is well worth following on his blog and on Twitter for an interesting take on marketing. His angle is that human behaviour is driven by what others around are doing – that we’re fundamentally herd animals.
This video is just doing the rounds on Twitter as “Herd, the Movie”.