Rather than simply eating it, California-based photographer Alan Salier prefers to blow his food up. And he takes beautiful photographs of it, too.
via Design Taxi
My favourite viral success
February 2nd, 2012. Posted by Laura Entwistle
It is increasingly rare to turn the news on, and have a story raise a smile, but for me this happened yesterday when I read that Sainsbury’s had to decided to rebrand their (delicious in my opinion) Tiger Bread as Giraffe bread.
This was after the advice of three-year-old Lily Robinson and resulting letter from Sainsbury’s led to a highly popular Facebook campaign for an immediate rebrand. Here then is a great example that when it comes to creating a digital sensation, you don’t always need bells and whistles, but a simple good idea.
Still Life (Reeeeeeeemix)
February 2nd, 2012. Posted by Wolf Baker
I used to hate drawing/painting the same fruit/vase/bowl combination in school.
Obviously so did Scott Garner
IPA 44 Club – Silicon Road Meets Silicon Valley
February 1st, 2012. Posted by Laura Entwistle
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Last week MBA went along to the 44 Club, which was being held at the beautiful Microsoft offices – an event in itself! Three delegates (Marc Nohr, Alex Aldman and Nicky Unsworth) from the IPA mission to Silicon Valley were there to present their experiences and learnings after their trip to the USA and after all the hype there was a lot of interest in what they had to say.
While each member of the triumvirate had approached the trip from a unique angle, some themes stood out like a sore thumb on a badger. The first was an overwhelming excitement about the impact digital is having upon our industry, and a vivid sense that when it comes to this medium, we can expect to see truly outstanding creative across 2012.
The second was the suggestion that when it comes to business, if you aren’t occasionally failing, you aren’t trying hard enough to innovate and experiment with new ideas. In twenty-first century advertising, you certainly can’t run the risk of being left behind, as no-one will be willing to wait for you!!!
The third, and arguably most important, theme was that you cannot overestimate the importance of a strong agency culture. This learning was introduced with a discussion of the Karmarama 9:30am, Monday morning sing-song – apparently last week was one of my personal favourites, ‘Sweet Caroline’. This made us think fondly of our own Spotify Friday, arguably the highlight of the MBA weekly calendar!
All in all, we enjoyed a deeply inspiring evening, and are already looking forward to reminiscing over all the amazing creative which is sure to spring up over 2012.
Get ahead of the Games
January 31st, 2012. Posted by Louise Potter
If like me you’re starting to have a sinking feeling in your stomach about what Summer 2012’s commute will entail, this website will help calm your fears. An interactive map demonstrates the travel “hot spots” across the Olympic period and helps you to better plan your journeys across the capital. Phew.
via Londonist
