Our esteemed CEO, Stephen Maher, has been experimenting with foursquare of late. Maher is Mayor of several places including Wandsworth Common.

Just down the street from our office on Charing Cross Road is a delightful coffee shop by the name of Caffe Vergnano. I highly recommend you visit for a most delicious coffee. Mr Maher visited recently and he checked in with foursquare. And because he's a technical wizard, this resulted in an automatic tweet...

Shortly after, @CaffeVergnano responded to Stephen with a tweet of their own.

A few things to note:
1. This type of interaction is simply charming for the customer.

2. Caffe Vergnano is activity listening to what's going on - hunting any mention of "Caffe Vergnano" on Twitter and responding accordingly.

3. Hopefully they'll give us discounted (free?) coffee now we've given them some free promotion via this blog and my Twitter feed ;-)

[Update 18/2/10]
Caffe Vergnano responded to my cheeky request...

Boo. I went to Starbucks this morning.