The 2009 Gartner Hype Cycle was released in July (link here) and it's been popping up all over the web (Read Write Web, We Are Social). Here it is in all its glory (click the image to view it a bit bigger)
(For a bit of info about Hype Cycles, see the wikipedia page.)
I've also come across this cartoon version from Geek and Poke (via Feeding The Puppy) which is possibly more insightful...
I found this video, which takes the viewer through an explanation of the ten possible dimensions, over at the Holy Cow blog, where there are some observations about how thinking about different dimensions / possibilites could be useful for marketers.
However, I'm posting it because it made me think in a way that I haven't done for a while - figuring out something that I've no real previous knowledge of and making the brain do some gym in the process. Must do it more often.
There'll be a test on elementary string theory on Friday.
Here's a really cool campaign from Element, a skateboard outfit. Classic example of bringing people together and giving them something to do.
Element - Claim it! from Morten Halvorsen on Vimeo.
I've recently come across a good analogy that if advertising is like fireworks, then social media is like a bonfire (source: @willsh). The creator has created a slideshare presentation to explain it.
You can also check out Mr Willshire's blog posts on the subject here and here
The man responsible for my two favourite quotes of the moment, Henry Jenkins, is the author of a book called Convergence Culture which is a highly recommended read - it'll be appearing in the MBA libarary very shortly.
Here's a video of Henry talking about his beliefs.
Henry Jenkins on Transmedia - November 2009 from niko on Vimeo.
Being a bit of a geek, I like to study the caveats and Ts and Cs scrolling across the bottom of TV ads when claims are being made. This is occasionally amusing - look closely next time More Th>n comes on...
But more often than not, the caveats reveal startling weak stats, especially for women's beauty products. This recent ad for Boots No. 7 Extravagant Lashes is a case in point. The screen grab below is taken from around the 18s mark.
56 women surveyed! 56! and only 47 agreed. What's the point?
