A group from the IPA has been developing thoughts on the new landscape presented by the advent of social media.

This group of blogger / plannery types has created 10 principles to guide agencies and advertisers in this new world. The principles plus the surrounding context can be found at the IPA's site here.

I'd also recommend you check out the blogs of the talented bunch of people who developed the principles. I'm already a regular reader of Mark, John, Faris and Neil. But I'll be giving Le'Nise, Katy, Jamie, Amelia, Graeme and Asi a try. (Though that just may make me belong to a homogeneous cult with no scope for independent thought.)

I've been away for a few days visiting our Embraer clients and have returned to a bulging Google Reader packed full of RSS feeds begging to be read. Here's some of the stuff that stood out from the crowd.

From Himmelsblog (via Feeding the Puppy) comes this graph of the digital trend within media consumption.

Feeding the Puppy makes some fine observations:
"We didn't group the old stuff together because it was all made of atoms, or all broadcast over radio waves. So we shouldn't group the new stuff together because it's all made of digital bits"

The Puppy also references Faris's post which contains the splendid phrase:
"The emergence of the internet as a content distribution channel changes what television is for and how it should be used, regardless of whether or not a TV campaign has a digital component – the world does."

The technologically minded amongst you will be interested in Chrome Frame from Google, which I found via Three Minds. This is an add-on for Internet Explorer that provides it with Google Chrome like speed and functionality - thus enabling many Google products that don't work in the anachronistic IE6. Splendid bit of strategy.

Via @trendplanner comes this link to a Social Media Today article: "The Top Six Reasons Companies Are Still Scared of Social Media". Whilst I agree with this list in principle, some of the suggestions just aren't that easy to implement. But then again, difficult isn't impossible.