A nice ambient campaign from the IFAW (International Fund for Animal Welfare) highlighting illegal souvenir trading by placing 200 cardboard turtles on the beach at Bournemouth.
Here's the article on Brand Republic. Here it is on BBC.
Incidentally, this is the same charity that created the wonderful spoof of Cadbury's Gorilla ad.
You know I'm a big fan of the Trendwatching briefings. This month's release is no exception, although slightly different in content - it provides numerous examples of innovative businesses rather than discussing a trend per se. Well worth a read.
Click here for a PDF
Or here to view online.
Interesting article here about what's developing in mobile advertising, unsurprisingly heavily featuring the iPhone.
Any views?
There's news doing the rounds today about, well, the title says it all really. But read the last paragraph of this article. (Thanks to @awolk) "It’s worth noting here that Nielsen is likely overstating the churn because it is only measuring visits to the Twitter.com URL. The majority of Twitter use happens away from the site, on mobile phones and apps like Tweetdeck, and it’s theoretically possible to never visit Twitter.com after you sign up." Twitter isn't really a website - it's more of a platform. As @faris tweeted, typo and all... "@awolk o yeah, cripes i forogt twitter had a website ;)" Sign up & have a go.
More stop motion animation
Firekites - AUTUMN STORY - chalk animation from Lucinda Schreiber on Vimeo. Hat tip to CreativeReview