Attention is like friendship:

It can't be bought, only earned.
There's nothing new in the idea of branded utility, I hear you cry -- and that's true. But it's only going to get more important and, frankly, it hasn't really been done very well so far. Name one good example apart from Nike -- I dare you. Anyway, let's build on it. This year is all about being useful for where you are: geotility. Watch every brand build iPhone applications this year. But only some will actually be useful and, therefore, used... [Read more]