"The key is to produce something that both pulls people together and gives them something to do... I don't have to control the conversation to benefit from their interest." Henry Jenkins

And as an example...

Exceedingly innovative use of space.

Hat tip to Blame it on the voices and Monza77.

This was created by a chap called Faris Yakob (you should read his blog incidentally) who has his head screwed on the right way when it comes to emerging digital culture. I found this video as part of one of his recent presentations.

A nice ambient campaign from the IFAW (International Fund for Animal Welfare) highlighting illegal souvenir trading by placing 200 cardboard turtles on the beach at Bournemouth.

Here's the article on Brand Republic. Here it is on BBC.

You know I'm a big fan of the Trendwatching briefings. This month's release is no exception, although slightly different in content - it provides numerous examples of innovative businesses rather than discussing a trend per se. Well worth a read.

Click here for a PDF

Or here to view online.

Interesting article here about what's developing in mobile advertising, unsurprisingly heavily featuring the iPhone.

Any views?