IMA Best in Class 2013
MBA won the Best in Class Global Website Award for Everest, scoring 493 out of 500, gaining full marks in the areas of conent, feature functionality and standards compliance.
Best Companies Accreditation 2013
Named as 'One to watch' in the Best Companies 2013 Accreditation
Best eCommerce Marketing Campaign
The focus on a single and compelling idea, which flowed through all agencies and multiple media at moments of truth for the audience led to a 75% increase in new LOVEFiLM Instant customers, and digital film views multiplying from 300,000 per week to 1,500,000 per week within 4 months of the campaign launch.
New Product/Launch Strategy of the year
The successful launch of the LOVEFiLM online film service 'LOVEFiLM Instant' resulted in the growth of digital views by 900% since the month before our launch. The digital film views multiplied from 300,000 per week to 1,500,000 per week within 4 months, supassing the DVD rental views while sign-ups rocketed to unprecedented levels.
IPA Continuous Professional Development Gold Award
MBA are delighted to be one of only 25 IPA member agencies honoured with a Gold CPD award for their outstanding professional development activity in 2012. The award reflects MBA’s commitment, dedication and determination to ensure that every member of the agency is given the ability and opportunity to meet their absolute potential.
IPA effectiveness Awards
Econometrics showed that taking Everest back on TV had achieved an ROI of 3.84, helping Everest to grow 5.39% in a market that had contracted by 24.27%.
Marketing Society Awards for Excellence (E-commerce)
An extremely rigorous approach to repositioning, introducing the streaming product, helped LOVEFiLM to take customer growth to record highs, increase average revenue across the business and form valuable new business partnerships.
Outdoor Planning Awards
Highly Commended in Best Use of Digital
The “Blog all about it” campaign, including the live tweeting to digital outdoor sites media first, helped launch the UK edition with site traffic substantially ahead of target and attracting well known bloggers to contribute.
Best Companies Accreditation
Named as 'One to watch' in the Best Companies 2012 Accreditation